A documentary and panel discussion tackling questions about the family’s role in today’s society


OUR ROLE


Partnering with several external entities, SGL Mediacast provided the following services:

  • Distribution Strategy

  • Marketing Plan and Management

  • Branding: Poster and Key Art

  • Design for all digital assets and media buys

  • Outreach to Influencers and VIPs

  • Publicity: Print, Online and Radio

  • Media Planning and Buying

  • Event Promotions

  • Social Media content

  • Short Films / Film Clips Creation and Distribution

  • Group Sales and Theater Buy-Outs (for Regal and AMC theaters)


  • HIGHLIGHTS


  • Widely-distributed event with over 700 host theaters

  • Strong endorsements from key members of the conservative/faith-based community that fueled walk-up attendance

  • Trailer plays through holiday season and early ticketing, resulting in over 35 million In-Theater impressions and $1.4 million gross media value

  • RESULTS


  • 100K+ attendees in one night

  • Due to ticket sales and overwhelming demand, a second night was added in 425+ locations

  • Strong consumer interest for DVD